Proceedings of The 2nd International Conference on Future of Social Sciences and Humanities
Celebrityscape in Iran: A Comparison Between Celebriphils and Non-Celebriphils
Since Iran is governed by a theocratic regime, social “authorities” in the society have always been a political issue. Over the past decades, Iranian traditional family which is the building block of the Iranian society -and the political establishment- has been on decline and it is not surprising that new authorities have emerged. The introduction of social networks and web 2.0 technologies has increased the pace of this trend and now celebrities and minicelebrities on social media increasingly command Iranian millennials’ attention. This study utilizes the data from a cross-country survey (n=14906) on many aspects of Iranian social life and values to find out what factors contribute to celebrity culture in Iran. The results show that religiosity and feeling of happiness are negatively associated with celebrity culture while there are other factors that can predict a person’s inclinations towards celebrities.
Keywords: Celebrity Culture, Social Values, Social attitudes, Iran, Religion.