Proceedings of the 17th International Conference on Humanities, Psychology and Social Sciences
Year: 2024
DOI:
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Study on the Analysis of Applications Using Artificial Intelligence for Graphic Image Generation in the Context of Marketing
Andreea Barbu, Maria-Elena Tache
ABSTRACT:
In today’s rapidly evolving digital landscape, artificial intelligence has become increasingly integral to various industries, including marketing, where AI-powered tools are revolutionizing graphic image generation. This study analyzes applications that utilize artificial intelligence for graphic image generation, focusing on their capabilities and potential applications within the context of marketing. In this context, the authors have carried out comparative analysis, which analyzes 5 of the most used platforms for generating images with the help of artificial intelligence: PhotoSonic, Jasper AI, Midjourney, DALL-E 3 and NightCafe. The authors compared the 5 solutions, based on 20 criteria, focusing either on the platforms’ interface, or on their interconnectivity, but also on the technical features offered. For each identified characteristic, the 5 solutions received one point each. At the end of the research, the highest score was obtained by NightCafe (14 points out of a possible 20), followed closely by DALL-E (13 points) and PhotoSonic (12 points). The last places were Jasper AI and Midjourney. The results of this research bring important contributions to the economic environment, presenting a detailed comparative analysis of the 5 solutions that can be used by those who want to generate images and graphic content with the help of artificial intelligence. Based on the research results, the authors recommend the NightCafe application as a very useful application in the marketing context, offering a wide range of features, including interaction with other creators, collaborative creation and sharing on social networks.
keywords: Artificial Intelligence, graphic image generation, digital marketing, AI-powered tools, graphic design