Abstract Book of the 13th International Conference on Opportunities and Challenges in Management, Economics and Accounting
Year: 2025
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Digital Transformation and Job Satisfaction of Lecturers Influencing Work Performance in Private Universities in Chengdu City, Sichuan Province, People’s Republic of China
Le Kuang, Napawan Netpradit, and Pichaphob Panphae
ABSTRACT:
This study was conducted with the following objectives 1) To examine the extent of transformational leadership, knowledge management, organizational administration, job satisfaction, and work performance 2) To analyze the influence of transformational leadership, knowledge management, organizational administration, and job satisfaction on work performance and 3) To investigate how digital transformation and lecturers’ job satisfaction affect work performance within private universities in Chengdu City, Sichuan Province, People’s Republic of China. The research employed a mixed-methodology approach, integrating both quantitative and qualitative paradigms. The quantitative sample comprised 1,200 lecturers from five private universities in Chengdu: Chengdu Neusoft University, Guizhou University of China, Sichuan University of Media and Communications, Sichuan Film and Television University, and Sichuan University of Technology and Business. Additionally, 25 key informants from the same institutions were purposively selected for in-depth qualitative insights. The findings revealed that the levels of transformational leadership, knowledge management, organizational administration, job satisfaction, and work performance among the sampled institutions were generally high; Transformational leadership, knowledge management, organizational administration, and job satisfaction exerted a statistically significant influence on work performance; Both digital transformation initiatives and lecturers’ job satisfaction were found to be critical determinants of enhanced work performance in private higher education institutions in Chengdu.
Keywords: Digital Transformation, Job Satisfaction, Work Performance