Proceedings of The 13th International Conference on Modern Research in Management, Economics and Accounting
The importance of Corporate Entrepreneurship: A case analysis of South African Social Service Agency
Due to growing globalisation, organisational complexity, changing customer demands and the advent of the Fourth Industrial Revolution-technological changes, many corporations, including financial institutions face formidable challenges. As a way of mitigating these challenges, achieve competitive advantage and survive, financial institutions are relying on corporate entrepreneurship and innovation. Businesses or firms that lag behind in terms of learning and innovation are likely to surrender their market-share or relevance to competitors. This study discusses the importance of corporate entrepreneurship as a competitive advantage for a South African financial institution (SASSA). The study seeks to ascertain the importance of corporate entrepreneurship in the South African context. Through the review of literature, the researcher attempts to ascertain if the financial institution in question (SASSA) is spurring and shaping corporate entrepreneurship by optimally utilising resources in the industry to mitigate global challenges it’s confronted with in the challenging social services environment.
keywords: Corporate Entrepreneurship; Entrepreneurship; Innovation.