Trend of Informality in the Meat Product

Proceedings of The 11th international conference on Management, Economics, and Humanities

Year: 2021

DOI:

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Trend of Informality in the Meat Product

Msc.Raimonda Ajdini  Ph.D Henerieta Themelko  Msc.Ilir Ajdini

 

ABSTRACT: 

Slaughterhouses are an important element in the management of meat product in Albania, such as the study on the functioning of their form is very necessary, we decided to analyze the steps pose passing meat product in Albania. As meat  is a very important component of the Albanians diet, this study is based on data of customers for the product meat. We will treat terms of product quality meat that is, the standards applied in the marketing of this product. To reach these objectives, this study designed a conjoint choice experiment survey and collected primary data in the most populated cities of Albania. The meat industry and its marketers may benefit from this information by using it to strategically market their meat to different groups.

This study refers to the informality that occurs mainly in meat products in Albania, especially for the district of Tirana, specifically the Tirana-Kavaja area.The study will encourage meat shops or slaughterhouses not to be part of the informality that we slaughter until the sale to the consumer. The relevance of the research lies in the way the meat product is traded.

Keywords: P.G. Student, Department of Economy and Agribusiness , Agricultural University of Tirana, Tirane,Albania Assistant Professor, Department of Economy and Agribusiness , Agricultural University of Tirana, Tirane,Albania.