HomeAbstract of 11th-rssconfPsychological Determinants of Intention Formation in Applied Decision Contexts: Integrating The Theory of Planned Behavior and Self-Determination Theory

Psychological Determinants of Intention Formation in Applied Decision Contexts: Integrating The Theory of Planned Behavior and Self-Determination Theory

  • Jun 22, 2026
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Abstract Book of the 11th International Conference on Research in Social Sciences

Year: 2026

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Psychological Determinants of Intention Formation in Applied Decision Contexts: Integrating The Theory of Planned Behavior and Self-Determination Theory

HongKuan Cheng, Kenny S.L Cheah, Serrene Leong, Adibi Rahiman Bin Md Nor

ABSTRACT:

Understanding why students intend to use investment strategies requires attention to more than knowledge or interest alone. In this paper, intention formation is examined through the combined lens of the Theory of Planned Behavior and Self-Determination Theory. The focus is on how attitudes, subjective norms, and perceived behavioral control relate to students’ intention to apply investment strategies, and how autonomy, competence, and relatedness describe the motivational setting in which such intention develops. Data were obtained from 512 undergraduate students in finance-related programmes in Jiangxi Province, China, using a cross-sectional questionnaire survey. The analysis included descriptive statistics, correlation analysis, and multiple regression. Results indicate that attitudes, subjective norms, and perceived behavioral control all contributed significantly to behavioral intention. Perceived behavioral control showed the strongest influence, suggesting that students are more likely to form investment-related intentions when they feel capable of acting on what they have learned. The model accounted for 55.2% of the variance in intention. Autonomy, competence, and relatedness were also at moderately high levels and were strongly connected. The results suggest that students’ investment intention depends on confidence, social encouragement, personal value, and a supportive motivational environment. Students’ investment intention depends not only on positive views or outside encouragement, but also on confidence, choice, and learning support.

Keywords: Behavioral Intention, Perceived Behavioral Control, Autonomy, Motivation, Theory Of Planned Behavior, Self-Determination Theory