Proceedings of the 6th International Conference on Advanced Research in Management, Economics and Accounting
Year: 2024
DOI:
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Synergies Between Artificial Intelligence and Digital Transformation: A Systematic Review and Bibliometric Analysis
Bijou Maryame (PHD Student), Asmaa Elmoutaouakkil (PHD Student)
ABSTRACT:
Artificial intelligence (AI) is progressively being embraced by institutions for digital transformation, a trend that is increasingly evident in scholarly endeavors. To better understand the research landscape at the intersection of AI and digital transformation, we conducted a systematic literature review (SLR) of 119 relevant articles indexed in the Clarivate Web of Science (WOS) and Elsevier Scopus databases. Our bibliometric analysis employed advanced techniques such as keyword co-occurrence and bibliographic coupling to map the dominant topics and their evolution over time in this emerging field. By leveraging these powerful analytical methods, we were able to generate valuable insights into the current state of research at the nexus of AI and digital transformation. The findings from our comprehensive SLR provide an updated synopsis of the existing scientific work in this area. Moreover, we developed an interpretive framework that sheds light on the key drivers and outcomes of AI adoption for digital transformation within organizations. This framework serves as a valuable tool for researchers and practitioners alike, helping to elucidate the complex interplay between AI, digitization, and innovation in the context of organizational transformation. Our study underscores the growing importance of AI as a transformative technology that enables firms to navigate the challenges and opportunities of the digital age. By systematically mapping the research landscape, we aim to inspire further scholarly inquiry and practical applications of AI in the service of digital transformation. As organizations continue to embrace AI-driven solutions, we must deepen our understanding of this powerful technology’s strategic and operational implications.
keywords: Artificial intelligence (AI); Digital transformation; Digitalization; Firm; Innovation