Proceedings of the 8th International Academic Conference on Management and Economics
Year: 2024
DOI:
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Factors Influencing Attitude and Purchase Intention of Biodegradable Garbage Bag in Vietnam
Dang Duong Huyen Thi
ABSTRACT:
Vietnam is experiencing rapid economic growth, but it also has serious environmental problems, most notably increased trash generation and plastic pollution. Biodegradable Garbage Bags have become a viable way to address this problem. But obstacles stand in the way of their widespread acceptance, especially in rural areas. This study explores the variables influencing Vietnamese consumers’ opinions and intentions to buy biodegradable garbage bags. The research intends to direct strategies for encouraging sustainable consumption patterns and fostering environmental consciousness in the nation by examining consumer behavior and environmental awareness.
keywords: Biodegradable Garbage Bag, Sustainable Development, Environment Concern, Eco-Friendly Products, Consumer Behavior, Consumer Perception, Market Research