Proceedings of the 8th International Academic Conference on Research in Social Sciences
Year: 2024
DOI:
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Green Entrepreneurial Orientation Startup Technology toward Sustainability Acceptance
Mohammed Hariri Bakri, Kesi Widjajanti, Nurulizwa Abdul Rashid, Samer Ali Al Shami, Eviatiwi Kusumaningtyas Sugiyanto, Mohamad Idham Md Razak,Ahmad Mujahid Mat Rasid
ABSTRACT:
The goal of this study is to determine the variables that affect sustainability in green entrepreneurial start-ups. Therefore, the research’s objectives were to identify the variables influencing sustainability in green entreperenurial start-ups, examine how these variables interact using the m-TISM approach, and provide a conceptual framework for green entreperenurials using structural equation modeling. Consequently, this objective will help managers and practitioners in the start-up business gain a better knowledge of how enablers interact and identify key enablers that impact the sustainability of green entrepreneurial start-ups. There is a lack of knowledge about how startups might overcome sustainability-related obstacles, particularly in developing nations with weaker institutional backing. It is obvious that in-depth empirical research is required to investigate these problems. It also highlights how crucial it is to guarantee research validity by using techniques like AMOS-SEM to verify the models’ resilience. To assess sustainable corporate performance, the researcher could use other theories like UTAUT. The study expands on the research on green entrepreneurial Orientation Startup Technology toward Sustainability performance from previous study focused on sustainability in start-up operations 4.0.
keywords: Green Entrepreneurial, Startup, Sustainable performance