Proceedings of the 2nd International Conference on Social Sciences and Humanities in the 21st Century
Year: 2024
DOI:
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Promoting Waste Sorting Behavior: A Case Study on Awareness Campaigns in Egypt
Bassant M. Attia
ABSTRACT:
For the welfare of society, individual responsibility for waste separation must be cultivated to facilitate cooperation and collaboration. In this regard, the aim of this study is to raise awareness of waste sorting at home and the role of individuals in saving the environment. In addition, this study aims to shed light on the lack of waste separation and its importance, motives, harms, and benefits to society. In order to conduct this research, two tools were used: firstly, an exploratory survey, and secondly, in-depth interviews with media specialists from different fields in Egypt. In conclusion, the study raises awareness about waste separation and the role of the media in promoting this idea.
keywords: Waste sorting, social media, awareness campaign, Egypt