Proceedings of the 8th International Conference on Applied Research in Management, Economics and Accounting, 2024
Year: 2024
DOI:
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A Qualitative Study on Counterfeit Consumption
Dr. Abdullah Aldousari
ABSTRACT:
This study analyses the results of interviews conducted with Kuwaiti consumers on their consumption of counterfeit luxury goods. The results are analysed based on two dimensions, namely the interpersonal and personal aspects. The interpersonal aspect includes social conformity, conspicuousness, and face-saving, while the personal aspect includes fashion consciousness, brand experience, and adventure.
keywords: Countefit Qualitative research