Proceedings of the 5th International Conference on Social Sciences, Humanities and Arts
Year: 2023
DOI:
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Psychology of Colour: Results of the “Colour Challenge Week” Project
Iryna Soroka
ABSTRACT:
Chi-Square test was used to examine the Frequency distribution of values. To find the answer to the study’s second research question: “What is the impact of challenging colours on students’ moods and the reactions of peers?” a content analysis of students’ reports was performed. A qualitative analysis software QDA Miner Lite V.3.0 was used to evaluate the textual data. The following codes were derived: Benefits, Impact on mood & emotions and Impact on selfconfidence. The participants mentioned how wearing some challenging colours influenced their behaviour, mood and emotions. Performing the project increased students’ confidence. This research supports the findings of previous studies on the influence of colours on people’s emotions and self-confidence. The exploration of this topic is far from complete and to uncover all relationships further intensive research is required. The presented findings are subject to quantitative validation. Future studies are recommended to explore the impact of colours in clothes on emotions and self-esteem with the help of standardized tests.
keywords: content analysis, colour challenge, chakras, Navratri festival, symbolism