Vol. 2 No. 2 (2023)

Published: 2023-12-27

Articles

  • Mobile Marketing in the Art Industry Trends and Insights

    FRANCIS ANKYIAH
    20-34
    DOI: https://doi.org/10.33422/jsmm.v2i2.1124

  • Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment

    Muhammad Zulqarnain, Muneeb Iqbal, Samavia Muneer
    35-48
    DOI: https://doi.org/10.33422/jsmm.v2i2.1171

  • Describing Innovative Development Process on Reconstructing a Cryptocurrency-Oriented Social Media: Walking Through Taiwan Potato Media as an Example

    Kai-Hung Liao
    1-19
    DOI: https://doi.org/10.33422/jsmm.v2i2.1086