Vol. 7 No. 4 (2024)

Published: 2025-01-20

Articles

  • Counterfeit Luxury Goods – Effects on the Brand Image and Exclusivity Perception

    Jens Kai Perret, Christiane Beyerhaus, Leonie H. Steinkamp
    21-31
    DOI: https://doi.org/10.33422/ijarme.v7i4.1443

  • Generative AI, Disruptive Innovation, and Marketing Firm Strategies: Opportunities and Implications

    Emad AbouElgheit
    32-47
    DOI: https://doi.org/10.33422/ijarme.v7i4.1359

  • Green Waves: How Leaders’ Actions Shape Employee Behaviours, a Moderated Mediation Model of Organizational Green Culture and Personality Traits

    Cheng Zheng, Ruth McKay, Cristina Ciocirlan
    1-20
    DOI: https://doi.org/10.33422/ijarme.v7i4.1429