Executive Usage of Public Language and Its Effect on Different Groups in Different Contexts: A Review of The Literature.

Abstract

This study aims to conduct a comprehensive review of the literature of the of topic public language used by executives. An examination of the different methods and purposes of its usage is undertaken to fully grasp the scope of this topic. The first section will introduce the topic and highlight the search strategy as well as briefly explain why public language is used. Later, readers will discover a distinction is made between written and spoken public language, it is found that much of the studies focus on the former, even though some studies suggest that the latter can be more influential for investors to understand how managers feel about their company prospects. The author divides the literature into these segments as to highlight the different tools used by researchers to analyze public language in this regard as well as to show the difference in maturity of both segments. Throughout this review readers will also understand how the topic area of measuring executive sentiment has evolved since inception. The final chapter provides guidance for further research to be conducted as well as a theoretical framework to base future studies on.