Educommunication and Storytelling for Gender Equality European Institutions and NGOs’ Case Studies

Abstract

This research examines the effectiveness of educommunication in promoting gender equality and the broader Sustainable Development Goals (SDGs). It begins by establishing a theoretical foundation for this interdisciplinary field, based on the intersection between communication and education, while also emphasizing the ethical, transformative, and purposeful dimensions of the storytelling narrative strategy when applied to real-world social issues. Drawing on these concepts, five case studies focused on storytelling-based educommunication projects developed by public institutions and non-governmental organizations from Europe are presented. All the initiatives share a common commitment: to foster awareness and critical reflection among younger generations—specifically the Alpha and Zeta cohorts—on gender equality and related global challenges within the framework of the SDGs. Through qualitative analysis, the study examines the narrative strategies and digital formats employed across various platforms, including workshops, interactive content, immersive digital storytelling, gamified learning experiences, and participatory media production. Findings reveal an expanding repertoire of narrative techniques shaped by the opportunities of the post-digital world, emphasizing user agency, emotional engagement, and co-creation. The results underline the effectiveness of these projects in creating more resonant and inclusive educational experiences. In conclusion, the research argues for the increasing relevance of storytelling as a means of educational engagement to raise gender awareness. It poses recommendations to enhance interactive and participatory formats that resonate with digital-native generations.