Regenerative Tourism

The Key to Sustenance and Crisis Management in the Coastal State of Odisha

Abstract

The transitioning socio-economic and cultural setup of regional tourism-based economies along the Eastern Coast of India is often triggered by tropical cyclones emerging in the Bay of Bengal. The coastline is a powerhouse of tourist attractions, comprising biodiversity hotspots, architectural marvels, pilgrimage sites, and abundant scenic beauty. These tourist destinations are annually devastated by cyclonic storms and sea surges, causing floods. The disruption caused by this impacts the regular tourist flow. Its subsequent impact on the dynamics of the prevalent socio-economic setup in the region has put a question mark on the existing growth model of the tourism industry. The study delves into the prospects of regenerative tourism in the coastal state of Odisha, which had been historically facing the wrath of annual cyclonic occurrences just before the massive gathering of tourists during the festival of Rathayatra. Additionally, it houses the Ramsar site of Bhitarkanika mangroves, which accounts for substantial tourist footfall by virtue of its environmental significance, flora, and fauna. The findings from this study shed light on sustainable practices that serve local communities, preserve the environment, and ensure economic viability. A holistic approach is imperative, comprehensively addressing the complexities of long-term management. The study also probes into nuanced interventions like “biovillages” and regenerating mangrove ecosystems, both of which have been pivotal aspects for local communities, influencing their approach to preservation, regeneration, and tourism.