Synergetic Management – A New Innovative Technology in the Modern Economy

Abstract

The article substantiates the need to establish synergetic management in enterprise management processes and examines its theoretical and methodological aspects. The article identifies the essence of synergetic effects in socio-economic systems and their economic relationship to synergetic management and sustainable development concepts. Furthermore, the article investigates the possibilities of applying synergetic principles in enterprise management processes, reveals the differences between the synergetic approach and other scientific approaches, and analyzes the distinctive characteristics of synergetic management. The study also defines the essence and role of benchmarking, a new trend among enterprise management parameters. Finally, within the framework of synergetic management, the study highlights the importance of developing a national benchmarking strategy to guide activity directions in the continuous search for advanced methods of business organization and effective management aimed at achieving progressive development and positive synergetic effects in enterprises. The study also emphasizes that effectively integrating innovative management mechanisms, strategic planning tools, and adaptive organizational models increases enterprise competitiveness, improves decision-making, and supports long-term economic sustainability amid rapid global economic transformation and technological change. Applying the synergistic management concept, a key element of Azerbaijan's economic development strategy, can help the country transition to a high-tech economy, build an innovative industry, accelerate digital transformation, and strengthen economic stability and national competitiveness.