Investigating the Drivers to Covert Social Media Members to Customers. 
Journal of Social Media Marketing, 
[S. l.], v. 1, n. 2, p. 1–18, 2023. DOI: 
10.33422/jsmm.v1i2.950. Disponível em: 
https://dpublication.com/journal/jsmm/article/view/950. Acesso em: 4 nov. 2025.