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An Investigation of Consumer Responses to Visual and Textual Elements of Meme Marketing Advertisements. Journal of Social Media Marketing, [S. l.], v. 4, n. 1, p. 16–37, 2025. DOI: 10.33422/jsmm.v4i1.1436. Disponível em: https://dpublication.com/journal/jsmm/article/view/1436. Acesso em: 4 nov. 2025.