Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment. 
Journal of Social Media Marketing, 
[S. l.], v. 2, n. 2, p. 35–48, 2023. DOI: 
10.33422/jsmm.v2i2.1171. Disponível em: 
https://dpublication.com/journal/jsmm/article/view/1171. Acesso em: 4 nov. 2025.