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Impact of Social Media Marketing on Purchase Intention: The Moderating Role of Perceived Enjoyment. Journal of Social Media Marketing, [S. l.], v. 2, n. 2, p. 35–48, 2023. DOI: 10.33422/jsmm.v2i2.1171. Disponível em: https://dpublication.com/journal/jsmm/article/view/1171. Acesso em: 4 nov. 2025.