PERRET, J. K. .; HEITKAMP, M. On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation. International Journal of Applied Research in Management and Economics, [S. l.], v. 4, n. 4, p. 35–55, 2021. DOI: 10.33422/ijarme.v4i4.768. Disponível em: https://www.dpublication.com/journal/IJARME/article/view/768. Acesso em: 12 oct. 2025.