BERNHARDI, D.; LATEGAN, K.; VON WILLINGH, W. Brand Perception Differences between Generations Y and Z in South Africa. International Journal of Applied Research in Management and Economics, [S. l.], v. 9, n. 2, p. 23–48, 2026. DOI: 10.33422/ijarme.v9i2.1881. Disponível em: https://www.dpublication.com/journal/IJARME/article/view/1881. Acesso em: 11 aug. 2026.