Proceedings of The Global Conference on Children and Youth
Factors Influencing Social Media Addiction Among High School Students in Thailand: An Exploratory Factor Analysis
Poksorn Dhammathattariya, Noawanit Songkram,Piyawan Visessuvanapoom, Krerk Piromsopa
Social media addiction has now become an increasingly significant issue because it can affect the emotional health, family relationships, and life events of users. Moreover, it has been shown to decrease daily usage control for academia and recreational activities, especially among youths. Therefore, the researchers aimed to investigate the factors that influence high school students’ use of social media. A qualitative approach was applied in this study to conduct a preliminary examination of the factors involved, which was carried out by interviewing six psychology specialists in Thailand. Data were collected from high school students in Thailand, with 445 survey responses collected and analysed. Exploratory factor analysis (EFA) was used to discover the factor structure of the measurement. The results showed that there were four positive components: happiness, tolerance, interpersonal communication, and narcissism. The initial Eigen Values ranged from .210 to 10.378, while the variance was 59.506. Future research should include a confirmatory factor analysis and a focus on various countries to validate the findings, as well as, studying the prevalence and potential treatments for Social Media Addiction.
keywords: Social media addiction, High school student, Exploratory factor analysis.