Proceedings of The 8th international conference on Management, Economics and Humanities
Year: 2018 | Page No: 5
CONTEXTUALISING GAMIFICATION IN THE CASE OF SUPPLY CHAIN MANAGEMENT
Giannis T. Tsoulfas
Gamification is a concept that has received much attention lately and has found fertile ground for application in several disciplines, such as education and management. The main scope of gamified activities is to increase motivation and engagement, while providing an environment which facilitates learning, collaboration and the development of various skills. In the case of management so far gamification is mainly aimed at providing solutions within the boundaries of organisations (e.g. training) and/or with regard to the cooperation with individual stakeholders (e.g. customers). The academic studies on gamification are rather limited and the hype surrounding it is mostly based on successful implementations by prestigious organisations. This paper reviews the application of gamification in managerial functions and investigates the extension of its exploitation in the case of supply chain management. The goal is to provide a conceptual framework and valuable insights on how gamification can facilitate the efficient and effective operation of supply chains. Moreover, potential areas of application are identified along with the emerging benefits and the risks considering different supply chain typologies, which are distinguished based on various supply chain characteristics.
Keywords: collaboration; engagement; motivation; skills; stakeholders.