Proceedings of The 6th International Conference on New Findings on Humanities and Social Sciences
Influencers and their role in supporting charitable and humanitarian work in Saudi society Fayez Al-Maliki as a case study
Prominent individuals in Islamic nations such as Saudi Arabia have a philanthropic urge to alleviate the humanitarian crises that arise from time to time. They strongly believe that the humanitarian and charitable work at community level renders itself to the Islamic calling of humane care for less privileged. This research took a qualitative approach to critically test if the Saudi society is ready to incorporate prominent individuals in humanitarian and charitable work. The research adopted a case study of the humanitarian work by Fayez Al-Maliki, a prominent media tycoon of the Saudi Arabia and the Arabic world. Using an interview, Fayez was asked 5 critical questions to determine his perceptions of the humanitarian and charitable work from the perspective of prominence. The research finds that undertaking humanitarian work in Saudi society is fully supported by the governance structures, especially with the vision by King Salman bin Abdulaziz and the Saudi Crown Prince Mohammed bin Salman.
The results also of shows that Saudi communities have a positive outlook from humanitarian work by prominent individuals. This government supports prominent individuals, like Fayez, to undertake the humanitarian work because such individuals help the government to align the vision with community within the Saudi society.
Keywords: Charitable, Influencers, Humanitarian, Prominence, Saudi-Society.