Proceedings of The 5th International Conference on Research in Humanities and Social Sciences
Significant Impact of Social Marketing on Social Entrepreneurship and Social Innovation: Comparative Studies of Afghanistan and Turkey
Elaheh Isaqzadeh, AST. Prof. Dr. Burçin Kaplan
The aim of this paper is to inspect and compare the impact of social marketing on social entrepreneurship in Afghanistan and Turkey to identify the position and requisiteness in these two countries. An empirical case study would be designed for further understanding of the role and adaptation of social marketing implementation and how the social marketing may be use to entrepreneurial organization for greater social empowerment and social innovation in these two countries. Furthermore, a systematic analysis will be carry out to discuss the studies that have been performed on impact of social marketing on social entrepreneurship and provide important finding to present to the target audience.
keywords: Social Entrepreneurship, Social Marketing, Marketing Capabilities, Social Performance, Enterprise Performance, Social innovation.