Proceedings of The 5th International Conference on Business, Management and Economics
SEM Model Analysis on the Reflective Method of Owners Perception with Mediating and Moderating Factors Influencing on the Success of the Food Truck Business
Dr. Jeena Ann John, Dr. Jayendira P Sankar
This study is to understand the owners’ perception of starting a food truck business and the factors. In Bahrain, the food truck is one of the popularizing businesses, and it provides minimum revenue support of between 500 to 3000 Bahrain Dinar, and it could be even expected more for the seasons. In our research study, we have considered seven hypotheses, and the result of the hypothesis was tested with Wrap PLS. Food variety, food hygiene, investment, owner perception, business success, and delivery are the variables that have been considered for the study. The result of the study ascertains that the owner’s perception may reflect the food variety being offered to the customers, but it does not impact the business’s success. A successful business investment (P=0.003) and delivery (P=0.014) are the key factors that influence the success of the rood truck business. Further, the study supported that cleanliness or hygiene can influence the perceptions more than the quality of the product. This study focused on measuring the owners’ perception of food hygiene, but it was rejected. Likewise, the results also indicate the significant positive moderation of delivery between the owner’s perception and business success.
Keywords: food truck, food variety, food hygiene, investment, owner perception.