Proceedings of The 5th International Conference on Business, Management and Economics
Social Responsibility towards Human Resources & Its Impact on the Organizational Image of Workers in the Banking Sector in the City of Tobruk- Libya
Hussein Shaul, Mohamed Wahba, Eman Abd Elsalam
The current study aimed to test the impact of social responsibility practices towards human resources on the organizational image of the organization through the mediating effect of job satisfaction, where the study was applied to the banking sector in the city of Tobruk, Libya, where a list of questionnaires was distributed to (163) employees working with (7) Banks in the city of Tobruk, and the responses to the questionnaire were analyzed using the statistical package SPSS26, AMOS 25, and the results of the study concluded that there is a significant impact of the social responsibility practices towards human resources on the mental image of the organization, and also found that job satisfaction mediates the relationship between the two variables in a partial way.
Keywords: HRM, Social Corporate Responsibility, Organizational Image, Job Satisfaction.