Exploring the Consumer-Centred Pedagogical Model of Traditional Handicrafts in Jewellery Design Education

Proceedings of The 4th World Conference on Teaching and Education

Year: 2022

DOI: https://www.doi.org/10.33422/4th.worldcte.2022.06.80

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Exploring the Consumer-Centred Pedagogical Model of Traditional Handicrafts in Jewellery Design Education

Mengnan Zi

ABSTRACT: 

This study examines the issues surrounding traditional handicrafts’ integration into education, from preschool to higher education. It explores the importance of consumer influence on traditional handicrafts. It proposes a consumer-centred pedagogical model to meet consumers’ needs and keep up with changing markets. Through literature reviews and analysis, this study aims to identify the problems in developing traditional handicrafts and suggest a teaching model encourage the innovative design of traditional handicrafts. A case study conducted at the Sichuan Fine Arts Institute is also an experimental teaching study. Students clarified market positioning and discovered potential customer groups. Then, students collected information through questionnaires to distil the design elements. Finally, students defined the design theme, and their works were the final output. The purpose is to explore and demonstrate the future sustainable development of traditional handicraft education. The teaching method emphasized the practical market experience of students and the innovative outcomes of traditional handicrafts. The didactic method has been tested in design education and proposes a consumer-centred sustainable design method of traditional handicrafts to provide new possibilities for design education models.

keywords: Traditional handicrafts; design education; pedagogical model; consumer-centred