Impact of the COVID-19 Crisis on the Structure and Content of Job Advertisements

Proceedings of ‏The 3rd International Conference on Research in Business, Management and Economics

Year: 2020


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Impact of the COVID-19 Crisis on the Structure and Content of Job Advertisements

Bjarne Erik Roscher



Companies are more and more dependent on information technology (IT) and the buzzword digitization is present everywhere. Some companies are inventing new business models based on disruptive innovation supported by information technology. Others adapt these business models as followers. All these new business processes and underlying information technology need to be managed, serviced, and supported by IT organizations to ensure business continuity. Due to the Covid-19 pandemic in the year 2020, companies and organisations have been challenged with the fact that workers had to stay and work at home while trying to keep the operations running. This led in some companies to a digitization boost in terms of remote working, which needed new IT-Infrastructure and the adoption of business processes to function from outside the company property. In the current research, job advertisements have been analysed to investigate if the Covid-19 crisis had an impact on the focus and priorities of IT department heads. The initial assumption this research is based on is, that the content of new job openings posted on recruiting webpages in Germany would change through the influence of COVID-19. The research method was a structured content analysis of job offerings looking for IT top management positions in Germany. Data was collected at two different times in the year 2020 to reflect differences before and within the pandemic crisis. After comparing the coded keywords in both datasets no significant change in requirements of tasks or structure of the job ads can be seen in the analysis.  Which leads to the conclusion that recruiting departments within companies do not really collect requirements for top management IT positions through alignment with the business. The only traces the COVID-19 has left in the job adds is that in some cases home-office policies are mentioned.

Keywords: Chief Information Officer (CIO), IT Director, IT Organization, Recruitment, Covid-19 crisis.