Promoting and developing community enterprise-strength through social business

Proceedings of The 3rd International Conference on New Trends in Management, Business and Economics

Year: 2022

DOI:

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Promoting and developing community enterprise-strength through social business

Sasivimol Meeampol, Bordin Rassameethes, Suparerk Sooksmarn, Tibodee Sakulvichayatada

ABSTRACT: 

This qualitative research aims to promote and develop community enterprise strength through social business in community enterprises in rural ventures situated in the Northeastern part of Thailand. The study creates a body of knowledge, boosts immunity and risk management, understands community development through social business, and creates innovations in the target industry groups to increase the potential to enhance business competitiveness and create a network of cooperation in the development of target industries. The study found that the strength of the community enterprises is a rural livelihood in agricultural produce. However, most members of community enterprises lack risk management knowledge, poor business models, and lack sustainability as their weaknesses. The threat is that customer behavior changes rapidly due to technological change. The study concluded that social business could promote and develop community enterprises.

keywords: community enterprise, community development, social business.