Management of Second-Hand products and their influence on buying behavior in the Covid-19 period-Eye on Tunisia-

Proceedings of ‏The 3rd International Conference on Applied Research in Management, Economics and Accounting

Year: 2020

DOI: https://www.doi.org/10.33422/3rd.iarmea.2020.11.127

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Management of Second-Hand products and their influence on buying behavior in the Covid-19 period-Eye on Tunisia-

Samiha CHENAG,Younes ZIEITA, Bilel Rehalia

ABSTRACT: 

While the textile sector has been hit hard by the Covid-19, the health crisis is also seen as “an opportunity for change”. Several brands are thus entering the second-hand market by opening dedicated spaces directly in their stores. It’s the new standard for brands and stores. Selling second-hand clothes makes it possible to attract new customers and to compensate for an image that is increasingly tarnished due to the consequences of the textile industry on the environment. Buying second-hand is a good way to save money on clothing and other pricey household items. For this reason, this research aims to clarify and analyze the consumer’s tendency to buy used products during the outbreak of the epidemic using Smart PLS. The results of a survey conducted on 260 Tunisian consumers showed that the spread of the epidemic affected the psyche of Tunisian consumers. There are those who refrained from purchasing used secondhand products and there are those who did not affect the epidemic on their purchasing habits. Thus, the brand loyalty is a major variable in defining consumer groups and depends largely on building quality, specifically relational satisfaction, trust, and commitment.

Keywords: Secondhand products; Store brand; Covid-19; satisfaction; brand loyalty.