Proceedings of The 2nd International Conference on Management, Economics, and Finance
A language for dealing with emotions in product innovation: a proposal
Alaniz, Teresa and Biazzo, Stefano
The knowledge of emotions is essential in all designs created for the customer (e.g. product design, service design, graphic design, food design). The complexity of designing a product-service system to provoke intended emotions involves the need to formulate a shareable, natural, and unambiguous language has emerged. This paper presents a language proposal to discuss emotions in product innovation, which is composed of three key concepts: the human-product emotional interactions, a framework of positive emotions and the emotional-jobs-to-be-done by a product. An exploratory survey with an international community of designers has been implemented in order to review the acceptance and understanding of this framework; the results of the exploratory survey have been the basis of the final refinement of the proposed language, which consists of 1) three categories of human-product emotional interaction, 2) 19 positive emotion types, and 3) 19 emotional jobs-to-done.
Keywords: emotional design, product innovation, emotion knowledge.