The Future of Retail

Proceedings of The 11th International Conference on New Ideas in Management, Economics and Accounting

Year: 2023



The Future of Retail

Josep Alzamora




Family retail businesses do have a future in today’s globalized and hyper-competitive environment. But to do so, their owners need to be willing to embrace a process of personal transformation. It is surprising to see how easily many people accept the principle that it is necessary to do things differently if they wish to obtain different results, but how difficult it is for those same persons to accept that things can only be different if they change their habits and their behaviors. In any case, even if someone is willing to adopt a new behavioral pattern to make their business competitive, that person will need to be clear about the meaning of such change. In other words, the desired end result will determine how a person must change. Therefore, it is necessary to establish the habits and behaviors needed to achieve the expected result. Of course, it will take more than individual change for a business to thrive in a hyper-competitive marketplace, but even so, this will be the key to success in the medium to long term.

keywords: behaviors, executiveness, hyper-competition, retail, transformation