Adoption of Mobile Financial Services by Banking Customers in Tanzania

Proceedings of The 10th International Conference on New Ideas in Management, Economics and Accounting

Year: 2022



Adoption of Mobile Financial Services by Banking Customers in Tanzania

Abel J. Mariki,Ulingeta O.L. Mbamba



The rapid advancement in network technology and mobile phone usage in many countries across the globe has facilitated varyingly the penetration of mobile financial services in different countries, Tanzania no exception. This study, therefore, investigated the variables influencing the selection of mobile financial services by banking customers in Dar es Salaam, Tanzania. The study had hypothesised that perceived usefulness, perceived ease-of-use, perceived distributed network services coverage, perceived risk, and perceived cost are factors that influence the adoption of mobile financial services in Tanzania.  The study drew data from 133 purposively selected respondents in Dar es Salaam, the country’s business hub and commercial capital.  It applied the Cronbach’s Alpha coefficient to establish reliability and multiple regression analysis to test the hypothesis. Subsequently, the study established that mobile financial services adoption positively correlated with perceived usefulness, perceived ease-of-use, and perceived distributed network services coverage. On the other hand, the study found negative relationship with cost and risk.

keywords: mobile, financial services.