Proceedings of The 10th International Conference on New Ideas in Management, Economics and Accounting
Adoption of Mobile Financial Services by Banking Customers in Tanzania
Abel J. Mariki,Ulingeta O.L. Mbamba
The spread of mobile financial services has been driven by rapid advances in network technology and the use of mobile phones. The uptake of mobile financial services varies from country to country. This study examined the variables that influence the adoption of mobile financial services by bank customers in Dar es Salaam, Tanzania. The study hypothesised that the following factors influence the adoption of mobile financial services: perceived usefulness, perceived ease of use, perceived network coverage, perceived risk and perceived cost. One hundred and thirty-three participants were selected in Dar es Salaam city. Cronbach’s alpha coefficient was used to determine reliability (all values were above 0.8), while multiple regression analysis was used to test the hypotheses, explaining 55.6% of all variances (adjusted r2). The adoption of mobile financial services was found to be positively related to perceived usefulness, perceived ease of use and perceived distributed network services, and negatively related to perceived cost and perceived risk (p < 0.001). The results show that the five identified predictor variables from the literature review: perceived usefulness, perceived ease of use, perceived coverage by distributed network services, perceived risk and perceived cost can predict the intention to adopt banking services.
keywords: adoption, mobile financial services, banking customers, Technology acceptance model, Tanzania